Servicing Customers Across the counters - Whom are they serving? As a child I often used to accompany my father to places of work where only grown-ups were interacting with each other. One such place was a Bank in my childhood neighborhood. I used to see that people (including my dad) used to hand ...

Brand Disconnect The wide disconnect between a Brand and its Value domain. A great idea need not become a great product. Similarly a great product may not become a great brand. Great brands have to deliver basic values. We live in a world of excesses. Too many products, too many services... In this...