The 5Ps of Coach Sam

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The 5Ps of Coach Sam For 40 years I have traveled through markets in India and in more than 20 countries across the globe. Going through Bus shelters, Jetties, Train stations and Airports. Seeing Factories, Warehouses, Bazaars, Haats, Malls, Supermarkets, Flea markets, Kiranas, Self-help groups, Ga...

Servicing Customers

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Servicing Customers Across the counters - Whom are they serving? As a child I often used to accompany my father to places of work where only grown-ups were interacting with each other. One such place was a Bank in my childhood neighborhood. I used to see that people (including my dad) used to hand ...

Collective Will of People

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Collective Will of People The collective will of people - the net result of a society's net energy deployed on an issue. Rome looks the way the Romans wished to build it and the net collective energy deployed by them to convert that net will into net action. The universe of nature is ever dynamic a...

Brand Disconnect

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Brand Disconnect The wide disconnect between a Brand and its Value domain. A great idea need not become a great product. Similarly a great product may not become a great brand. Great brands have to deliver basic values. We live in a world of excesses. Too many products, too many services... In this...

Why People don't reply Emails ?

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Why People don't reply Emails ? Why don’t people reply to mails Let’s say that you had access to someone’s email ID or pressed a button on a website, where they suggested that you should click to reach out to submit your query, and you did. And no one ever replied. Then you tried again. Then you wr...